If it looks like a duck and quacks like a duck, then maybe it should shut up for a while. Aflac, the insurance company that rose to pop-cultural heights on the wings of a waterfowl, is launching a $50 ...
Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...
Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac, for one, dove deep into social media last summer with its ...
Every marketer and their mother wants to understand how teenagers congregate and communicate online. Even insurance companies are trying their hand at reaching this younger demographic. Aflac launched ...
Aflac ads have a new character, the “Gap Goat,” which makes its debut in the company’s latest ad. In the ad, via Dagger, the University of Alabama’s head coach, Nick Saban, is playing chess with the ...
He said the best characters were the ones they treated like a Saturday Night Live cast member. Flo was a character he inherited a year after her creation, but Charney said Progressive kept her ...
In Personal Board of Directors, top business leaders talk about the people they turn to for advice, and how those people have shaped their perspective and helped them succeed. Previous installments ...
Aflac yesterday launched a 29th commercial featuring its quacking duck and the message: "There's only one Aflac." The latest execution will run on major networks and cable channels such as ABC, CBS, ...
The Aflac Duck, that vociferous champion of insurance, will make an appearance in a commercial with Donald Duck and his nephews, Huey, Dewey and Louie as well as the other mallards, ganders and geese ...
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