Adidas shares first look at 2025 McDonald’s All-American sneakers
The McDonald’s All-American Game is always a momentous occasion in the basketball world as we get a sneak peek at some of the ...
The189d
MLS to end 26-year sponsorship with Adidas by 2030
Major League Soccer is reportedly considering ending its long-standing league-wide sponsorship deal with Adidas in 2030, ...
To win the World Cup 2026 for your brand, maximize its sponsorship assets
The world’s eyes will be on the US, Canada, and Mexico next year as they jointly host the World Cup. Ashley Brantman of Jack ...
Marketing Week27d
Adidas makes headway on brand revival as marketing spend set to rise
Last year, sales increased by 12% and its operating profit grew by more than €1bn (£827m) to €1.34bn (£1.15bn), as the brand continued its turnaround plans under Gulden, who was appointed in 2023.
James Harden makes 'still going up' admission on signature Adidas line
James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...
USA Today High School Sports22d
Kaleena Smith's NIL deal with Adidas stands out as a game-changer in high school sports
Brands will try and lure the elite high school ... Smith will wear James Harden shoes during games, and Adidas will sponsor the Ontario Christian High girls basketball team along with Smith ...