We've seen examples of successful ribbing of competitors before, from Pepsi's optical illusion ads that hid the brand's logo in competitor's packaging, to Burger King's 'mouldy Whopper' which ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...

Read more: Pepsi's CMO reveals how the company is shaking up its advertising ... of dollars each month" to feeding American families as examples of brands that are leaning in to help communities.

Pepsi Max kicked off its 'Unbelievable' campaign by pranking commuters sitting inside a typical London bus stop. A stop on New Oxford Street was rigged with hidden digital technology that tricks ...

One actor from the Pepsi ad tells PEOPLE that many of the extras in the commercial were from Thailand and likely didn't understand the backlash Pepsi has been immersed in a media storm after its ...

An curved arrow pointing right. People are outraged by Pepsi's new ad starring Kendall Jenner. We asked Pepsi about the blowback, and it said, "This is a global ad that reflects people from ...

Pepsi's controversial protest-themed ad likely cost the company a pretty penny, experts say Pepsi has been doing quite a bit of damage control since its controversial, protest-themed ad starring ...

Compare that to Pepsi's tone-deaf ad, in which protesters called for "world peace" and mindlessly smiled in the face of riot cops. Heineken's ad was the work of agency Publicis London. Patrick ...

Pepsico is shifting its brand advertising to Omnicom's TBWA, a major blow to BBDO, which was behind some of Pepsi's most successful ads. Here are two of the historical ads. Courtesy of Pepsico.