The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio ads on YouTube will run on the ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

Data drawn from Oxford Road and Podscribe client campaigns found that 78% of brands experienced lower response rates as ...

Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...

In a world with increasing screen fatigue, how can brands make a lasting impression? Audio listening is at an all-time high, with 98 million Americans spending 21% of their time engaging daily -- that ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

As I have been reporting over the past few days, the Google-dMarc Broadcasting plans to "extend targeted, measurable advertising to the broadcast space," are nearing fruition: Google Audio: Google ...

Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...

Gaining the ability to generate revenue from streaming media is the Holy Grail for most radio stations. All stations want to be available to listeners that seek us out, whether by over-the-air radio, ...

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio ...

Mobile games rely on various strategies to monetize their games to generate a profit. Some of these avenues lead to a negative impact on gameplay, such as monetization via video ads. These ads pop-up ...