Americans spend a lot of money on SUVs. Selling large numbers of SUVs in America for a tidy profit is the lifeblood that sustains high-end European performance and luxury brands. Until this year, American expansion would have been a no-brainer growth plan for brands like Cupra and Alpine.

The Volkswagen Group includes a diverse group of brands, several of which aren’t sold in the United States. Cupra is one of them, a Spanish manufacturer owned by SEAT, but with more of a sporty edge.

The Spanish performance brand was originally meant to hit the States by the end of the decade, but that target is now officially postponed.