“Gen Z already loves UNO,” Ray Adler, Mattel’s VP and Global Head of Games tells Fast Company. “They’ve been playing it online, at parties, everywhere. What they don’t always have are opportunities to connect in the real world—so we asked: What if game night could be a whole experience?”

Toy manufacturer Mattel is launching a new Uno Social Club in Las Vegas this weekend at the Palms Casino Resort. The company calls it a social experience to have a fun game night and connect with friends.