The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

Starting Texas Longhorns quarterback Arch Manning was, as most of us might have suspected, in attendance at his family’s ...

Mayde Creek (Texas) four-star edge-rusher Kosi Okpala is set to announce his college commitment Thursday at 10 a.m. CT. The 6 ...

After spending a decade with the Indiana Pacers, former Texas Longhorn Myles Turner has signed with a conference rival.

One of the larger names on the undrafted free agent market, wide receiver Isaiah Bond has yet to sign a deal. Coming into the 2024 season, Bond was viewed as the heir apparent to Xavier Worthy.