Every half-decade or so, Justin Bieber sloughs off the callused skin of the pop superstar he became at age 15 to reveal the tender and quirky R&B singer he’s always been at heart. He did it in 2013 with his album “Journals,” then in 2020 with “Changes.”

Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Justin Bieber's comeback album, 'SWAG', has achieved some of the biggest streaming numbers in his career. The surprise album dropped on Friday, July 11, and features 21 songs. 'SWAG' quickly raced to #1 on Spotify and Apple's music charts. Several reports suggest it could secure 150,000 to 175,000 album equivalent units during its debut week.