The brand also invests in larger showrooms and a bespoke staff training program to enhance the overall shopping experience.
The design-focused brand is also open to pivoting into lab grown diamonds if the category sees sustained consumer interest ...
The move marks the Aditya Birla Group's aggressive push into India's ₹6.7-trillion branded jewellery market, aiming to scale ...
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Indriya’s Sandeep Kohli on redefining jewellery retail and competing with industry giants“The timing is perfect,” says Sandeep Kohli, CEO of Indriya, arguing against any suggestion of being a late entrant in the jewellery market. He says Indriya has swiftly established itself in ...
Sky Gold added 3.53% to Rs 374 after the company announced that it has onboarded Aditya Birla Jewellery, which is operating under the brand name Indriya, as its new client.
Sandeep Kohli tells us of its appeal to the Aditya Birla Group. Indriya is a Sanskrit word that means senses. This new-age jewellery brand from the Aditya Birla Group (ABG) was born with the ...
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