As ESPN and CNN prep standalone flagship services and HBO returns to Max's title, studios are betting that there's equity in ...

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

Between bingeing, weekly, or batches, is there a right way that streaming services try and get you to keep watching?

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...

During a recent appearance on the “No Holds Barred” podcast, CEO Tony Khan discussed AEW’s growth and the impact of the new ...

At the presentation, company officials said that the streaming service has ... style content popular in today's media landscape. The change back to HBO max indicates executives aren't happy ...